How To Market Your Business According to Forbes

This always has been a question for almost every business, most of them spends more than they earn on it.



IF YOU DON’T HAVE TIME TO PROMOTE YOURSELF OR YOUR BUSINESS, NOBODY IS GOING TO KNOW YOU. WHEN NOBODY KNOWS YOU, NOBODY FLOWS YOU.




Starting from 2018 on building business i have always struggles in learning the marketing. Now that i have been making sure to learn and grab all the enough opportunities lying by following and only repeating what the world's top most influencers are doing really in order to promote the business and as well as personal brand also.


The no.1 mistake i did in my first business was no to market enough with consistency, and till date a lot of businesses still struggles to make enough effort for it.


I want to share with you how to market your business better.


Marketing is not difficult, but it does take commitment.





YOUR MOST EFFECTIVE MARKETING TOOL


When most people think of marketing, they think flyers or commercials or some sort of paid ad and then don’t think about people being a marketing tool.


The most important and effective marketing tool in your company are the people in your company. The fact that you don’t demand of yourself or them to market is the error.


The world is spending unbelievable amounts of time on the internet doing research or using social media platforms. The more those sources are being used to reach and communicate the more valuable the personal contact becomes.


You should absolutely dominate your market using virtual marketing to keep your clientele thinking about you but don’t let that be your sole dependence when you think “marketing.”


What about making a personal visit or writing a personal letter? Don’t use one avenue to market, use them all, even old school- “Hey Brand, I am 5 minutes away and wanted to stop by and say Hey.”



THE MOST IMPORTANT MARKETING TOOL THAT YOU HAVE IS YOU AND YOUR PEOPLE


You are in the people business, not the billboard, social media or Youtube business.

You want to be EVERYWHERE.


Send emails, make phone calls, do personal visits and dominate with other traditional and non-traditional means of marketing!

Taking a few minutes to just see how someone is doing will guarantee you a much higher chance of earning their business later on.


Remember, if you take a smart, consistent, personable, and aggressive approach to marketing you and your business, you are guaranteed to find success.



EVEN IF YOU DON’T HAVE A BUSINESS, YOU ARE A BUSINESS


How do you market and brand yourself and your business to have massive growth?


Some business owners think that if they have a product or service then, like magic, customers will come and they’ll be a success. But real entrepreneurs just don’t sit around or rely solely on advertising to build a brand.


A fundamental quality of successful entrepreneurs is the mindset and willingness to do whatever it takes to build a company that makes money and changes the world.





YOU ARE A BUSINESS AND YOU HAVE A BRAND


Everyone has a brand…everyone.


Businesses and individuals have become too reliant on spending to get attention and don’t how to build a brand with action.

You, your spouse, your kids, your friends, everyone!


You created that brand through advertising without spending any money. What causes people to perceive you in the way they do is dependent upon what they see you DOING most of the time.

  • Millennials have been branded as lazy texters

  • Rich people have been branded as greedy

  • Rappers have been branded as thugs

How have you branded yourself? If you don’t know you need to be concerned. You should be able to identify your brand with three words that capture what you do most of the time.


Think of someone you really admire and I assure you that you respect him or her for the thing they do the MOST.


That is their brand.



I’m known as a promoter-marketer, author, speaker, salesman, social media driver and someone that is willing to work and do Whatever It Takes.


What is the brand you are creating?


YOUR BRAND IS THE MOST VALUABLE ASSET YOU HAVE


Your brand will determine your value in the marketplace. Your brand ultimately determines your success.


So, figure out what you offer and what you stand for. What’s your special “thing?”

Spend time on your brand every day, enhance it, reinforce it to let the world know through your actions that is who you are.


Branding is who you are while marketing is building awareness of your brand.

I build my brand by marketing myself.


ARE YOU BEING CREATIVE WITH YOUR BRAND ON SOCIAL MEDIA?


Have you ever noticed some people have short, 5 or 10-second “videos” on their Twitter, Facebook, or Instagram where the video automatically loops over and over again?





This is what’s called a GIF.


Using GIFs are a great way to drive social media engagement on your channels.


THERE ARE 2 MAIN TYPES OF GIFS I TRY TO CREATE:


#1 Funny and/or Surprising


Most GIFs are humorous in some way, that’s why people like them and share them. Popular GIF’s often have a surprise element as well. Something happens that you don’t necessarily expect. The surprise element is usually also humorous. This is why you will see your friends share a GIF of a cat that suddenly falls off a tree—it’s funny and surprising.


#2 Collaboration


I like to make GIFs from videos where I’ve collaborated with other successful people. This shows people in a quick way that I’m collaborating with others and this gives me more authority. It doesn’t need to be funny or surprising, but if you have a way to make it funny or surprising it can make it even better.


Try making your first practice GIF of me from something off of my YouTube channel and send me the link of it in the comments below. I look forward to seeing what you can make!


HOW TO GO VIRAL


You don’t need to get on BuzzFeed to go viral, but going viral is difficult.


Rather than just going viral, you want to be thinking of how to grow your footprint online daily. You need to get attention, stand out, and be consistent. You want to get to a point where people see what you produce every day, 7 days a week.


Make it your mission to be a digital celebrity and you will become an actual celebrity.





The reality is most people are not stars. There are only 4 types of people online — and you should only want to be in the 4th category.



3 GROUPS OF PEOPLE ONLINE:


Browsing, looking at cat videos, scrolling through their newsfeed.


Liking, sharing, and commenting on other people’s posts; taking pictures of their food and telling others their political opinions.


Blogging, uploading videos, producing content that others actually consume. Might have a few thousand followers/subscribers.



The One Person That Actually Makes a Dent in the Internet Universe: Mr. Unicorn

Has an insatiable appetite to get known; Understands his potential and is in an all-out sprint, all the time to post content, give value, and become a star.

You don’t want to be in the first 3 groups.


Even with limited resources, you can create content that millions of people engage with — but it will take time, energy, and commitment.


The idea of becoming a digital unicorn should be the kind of target that will provide a tremendous amount of motivation for you.

Become the name or top two or three names in the market you work and live in.

Become the most dependable person, business or product in your market and then become a celebrity. Become the one everyone is talking about; the one that’s getting all the criticism and all the admiration.