Selling is not about posting on Social Media


It seems like a lot of people are confused about what selling is and what it is not. Selling is defined as to give or hand over (something) in exchange for money or to persuade someone of the merits of something. Selling requires you actually convince someone of something.


Selling is NOT posting on social media, responding to someone’s LinkedIn profile, or commenting or liking someone’s Instagram or Facebook post. Selling requires you to convince someone to agree to do something with you whereby the other party exchanges either time, money or support with some product or service you offer.

You aren’t selling when you send me an instant message on Facebook telling me you have this great idea and I should meet with you.

I get a couple of hundred of those every day, most of which I do NOT read.

With the advent of social media, many people, even supposed authorities, have become confused to believe that posting on Instagram or Facebook is selling, when it’s not. Posting on social media is a prospecting activity. Prospecting is NOT selling, it is a requirement so you can sell.

Closing is not selling it is the finishing of the act of selling whereby you consummate the sale.

Follow up is NOT selling but it is mandatory in order for you to close most of your sales, as most sales don’t close until between five and twelve follow up contacts.

Selling is persuading someone that what you have is worth their time, money and attention.


These are different activities and many salespeople are deluding themselves to believe they are selling when all they are doing is going through people’s profiles on social media.

I have watched professional salespeople, even entire teams, turn themselves into spectator zombies for days never getting in front of a customer to make a sales presentation.

If what you are doing is not getting you in front of customers it is not selling, it is something else. Numbers don’t lie.

Regardless of how technically advanced we become, you still must get in front of qualified buyers to make a sale.

You are either in front of qualified customers presenting your product or service or you are not. Everything short of a presentation to a qualified customer may be a requirement to sell, but should not be confused with selling.

Prospecting is NOT selling.

Negotiating is not selling. Asking for an appointment is not selling. Liking someone’s Facebook post is not selling. Talking is not selling.

By the way, closing is NOT selling and follow up is NOT selling. Yes, they are all probably requirements to make a sale, but don’t confuse them with selling.

Selling is persuading of another party to exchange something of value with you for something you have of value. It could be that the other party agrees to see you, or donate to your charity, or go to your event.

If you don’t convince them to exchange something of value then you don’t make a sale.

If you held a fundraiser for "say as, a Charity Foundation" then you have to start creating interest in the event for people who were attending the conference or the invite to attend the fundraiser.

You will market the event on all social media lines including Facebook, Instagram, Snapchat and LinkedIn.

Will do a PR release on the event to let the public know we were doing this so we could create interest both within and outside the area of the event. We didn’t confuse our marketing activities (a requirement) with that of selling. Marketing is marketing, not selling.

You can market and never make a sale.

This all we had done already,

We even did smart research online of people attending the events that might have a propensity for my charity. We checked the profiles of those who might be qualified or interested in helping me raise money. We made phone calls to people we knew who would be attending.

I asked for help from the other speakers to attend the event to help me create more interest and hype about the event. But again, that is not selling, that is prospecting and marketing, so we can sell. It is critical that salespeople, sales managers, and sales organisations NOT confuse sales activities with sales results.

We then persuaded (sold) two hundred people on showing up to this event for which they donated either $250 or $1000.

I then took the time to take photos with every person who attended my fundraiser.

Be clear, taking photos with the audience was not selling, it was a way of thanking the audience. I then took the stage and raised another $500,0000 via auction.

Now that was selling. I sold three originals paintings by Charles Matteo – here is one he did of me that brought in $55,000.

How to sell requires first that the salesperson doesn’t confuse activities on social media with selling.

Selling is selling, and that requires the salesperson to get another person to exchange time and energy with you or the organisation so you can present what you or your company has to offer.

Making a phone call is not selling. Posting on social media is not selling. Following people on Facebook is not selling and liking a post on Instagram or LinkedIn is not selling!

Making a person convinced and give value in return with exchange of a transaction or involving money to do business with you as you and your company has something very valuable to offer, as then you make a sale or close a deal.

Amass as much as deals you can and if you are not closing them you are not going anywhere in your target as well.

Now, if ill tell you here that you have are confused already between Marketing and Sales, then always take this simple view to it.

Marketing is when you excite people to buy a valuable product or service from you.

Sales happens when that excitement turns someone to buy it from you in exchange of Money in any form, that's what closing is.

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Be Great

Chahat Sharma

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